What I Do

In a nutshell

I do user behavior observation tests (A/B Testing)

Obtain analytics and research data to shape customer insights into actionable projects
Conduct user research, apply findings and develop a strategy for current and upcoming features
Communicate findings with cross function teams (Developers, Designers, Marketing, etc)
Work closely with Product Managers and Engineers in building next version of our services
While working within brand guidelines, create wireframes, user flows, and persuasive interactions
Conceptualise and design engaging user interfaces for both web and mobile
Document iterative project plans and process flow in a concise and lean fashion
Inspire and challenge fellow Interactions Designers by providing feedback and brain storming sessions
Champion modular design, enforce brand guidelines and enhance our aesthetics
Gaining and sharing competitive industry knowledge with all teams in project

Backbone of it all

Tools used to obtain analytics and research data

Fine tuning my chops with these

Trained & Experienced

What I do on a daily (and nightly) basis

User Experience (UX)

UX Research & Strategy

Personas & A/B testing
Mic Papers Evernote


A/B testing & Analytics
Google Analytics Hotjar Optimizely

Information Architecture

Wire-framing & Prototyping
Sketch OmniGraffle

Prototype Testing

UI prototype & User Testing
Analytics Stats


Storyboards & Scenarios
Customer in mind Awareness of all touchpoints

Product Launch

Analyse Feedback
Customer in mind Awareness of all touchpoints

User Interface (UI)

Web Development


Interactive Web

jQuery & Javascript
jQuery Javascript CSS Animation

User Interface (UI)

Site-wide style guides
Sketch Illustartor Photoshop

Interaction Design

Motion & Animation
AfterEffects InVision Principle App Framer App

Skills Marketing

CV & Portfolio
Resume Portfolio Behance Dribbble

Digital Publishing

Digital libraries & Catalogues
Adobe InDesign Books

Visual Design

Graphics, Skinning & Branding
Sketch Photoshop

Product Design

Product Look & Feel
Mockup InDesign

Content Management

This goes here & not there
Wordpress Squarespace Joomla
And all of the abbreviations:


H1 for a reason
Google Analytics Google Adwords


CSS Frameworks


Social Butterfly
Facebook Twitter Google +

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